In this chapter, you will be equipped to easily use NVivo to analyze real qualitative data. Visual aids such as matrices, charts, Project Map, Word Cloud and Word Tree promote meaningful presentation of the findings. Similarly, NVivo facilitates the visualization of the qualitative analysis outcomes. In production sectors, how the final products are packaged enhances sales. Parallel to a production line, NVivo organizes the codes created and automatically tallies cases and numbers of relevant data segments coded, making it easier to further develop categories, themes and theories. To ensure quality results, qualitative researchers need to work closely with the software – developing nodes/codes to represent the relevant text found in the data. It has been designed for qualitative researchers working with very rich text-based and/or multimedia information, where deep levels of analysis on small or. NVivo is a qualitative data analysis (QDA) computer software package.

Like a food processing machine in a factory, NVivo software has a unique role of helping qualitative analysts to transform raw qualitative data into refined outcomes – addressing their quest to answer their research questions, understand a phenomenon or develop a theory. Current Version: NVivo Pro System requirements. NVivo 12 Pro gives you a place to organize, store and retrieve your data so you can work more efficiently, save time and rigorously back up findings with.

Nvivo 12 pro